Arctic Fox

Arctic Fox

Project Area
460 sq. ft.

Project Area
460 sq. ft.

Location
Concept Site

Role
Asst. Designer

Role
Asst. Designer

Agency
4dimensions

Dive into my world, my playground

Dive into my world, my playground

With the spirit of an Arctic Fox, the brand itself named it after the fox because it is inspired by the animal of the same name, which has to dive into the snow to catch its prey in extreme climate situations and it is often unsuccessful, but it keeps trying again and again till it succeeds. It is this spirit of relentless optimism that the brand truly stands for. The brand strongly encourages you to take the plunge and dive into your dreams, and chase them with relentless optimism and perseverance. This sumarises the entire expeirence of the store. The theme of "My World is my Playground" was the inspiration for the brand interiors. Using imagination of play to make the world a more fun place.

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Arctic-Fox-01_A
Artic-Fox-BEL-Road-02

Celebrating the individuality

Celebrating the individuality

The brand treates the bag like a person, like an identity each bag has its own unique characteristic. This quality of the bag helps define the function of the store. The locker room wall fixture shows the individuality of the person who owns the bag. The brand is communicating with its consumers as there is a bag out there that is made for you. Through a lot of Visual Merchandising and Communication the experience of buying here is unique. The store colour palette of grey and Yellow bring out the vibrancy and the youthfulness of the brand, attracting the attention of any passer by. The mannequin on the window display show the dynamic movement of the brand but a big lit visual that keeps defining the brand with each imagery put.

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Artic-Fox-BEL-Road-03
Artic-Fox-BEL-Road-03

Arctic Fox

Project Area
460 sq. ft.

Location
Concept Site

Role
Asst. Designer

Role
Asst. Designer

Agency
4dimensions

© NISHTHA VASHIST, 2024