Zalza Teens is a fashion brand serving a niche segment in teen clothing, delivering trending fashions in teen sizes using nature friendly material and process. The teen clothing range is mostly made with 100% organic cotton. The cotton yarns in the fabrics is certified by the supply mills. Zalza Clothings entire range is proudly sourced & manufactured in India. By stepping in the retail market Zalza Teens wishes to always have an ethical and eco-friendly approach to the clothing line and become the global player in eco-friendly clothing.

The concept was derived from studying the current Gen Z and what are the various things that appeal to them. Having derived at a concept of 'Fun With Organics' we were able to bind the experience together. The store palette is derived from the nature of the product that is cotton. we tried to keep a balanced palette at the same time make the brand fun and not to serious. The store interior is designed to be playful but not kiddish. The details In the space have been brought together by smaller elements like branchs supporting the shelf in different colour or having fun ways of Visual Merchandising; there is something playful around the corners. The use of the brand colour yellow has been planned in strategic area to get the vibrancy at the same time keeping the feel of organic in place.

Use of materials like Yellow, White Paint Finish and Rubber wood with hints of accent colors Bring out the vibrancy. To see in detail the colour play has been brought in the store through colourful branches, Visual Merchandising, the feature tree which has colourful balls suspended from the top with the support of a grid, Cotton Wall that gives a backdrop to the tree (the wall is painted with a special Cotton Paint that is completey organic and gives the brand a unique look).

The feature element that is the tree; made from Rubber wood, at the back adds to the environment and enables the store to look dynamic. A total of 12 fins have been put together to form the structure. The cotton balls have then been suspended from the top as an element of fun making the customers look up. The tree has always been strategically placed near the trial room, it acts as a seating for customer who are in queue or family member of the buyer. Overall, Zalza Teens gives us a sense of Fun with Organics.

Zalza Teens

Project Area
760 sq. ft.

Location
Mantri Mall, Bengaluru, KA

Agency
4dimensions

© NISHTHA VASHIST, 2024

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