KAZO

KAZO

Project Area
1000 sq. ft.

Project Area
1000 sq. ft.

Location
Concept Site

Role
Asst. Designer

Role
Asst. Designer

Agency
4dimensions

Amalgamation of international trends and fashion

Amalgamation of international trends and fashion

Kazo is a popular young fast fashion brand with the aim of amalgamating international trends and fashion at a value that would be affordable for today’s woman. The brand offers seasonal collections of Ladies high fashion apparel, accessories and jewellery. the design brief was to relook at the experience of Kazo. Having been players in most MBO'S Kazo wanted to have an identity of its own and this time moving with its competitors. The whole idea behind the new store language was to put Kazo in the front market with its fash fashion. The new store concept is an inspiration of a white studio and hints of a fashion walk way.

12
1

Minimal glamour – the language of gen next

Minimal glamour – the language of gen next

The store environment has been kept clean and minimal giving more importance to the products and its offerings. The entrace has an large table with an ensemble of all the brand offerings like bags, sunglasses, clutches and other emblishments. The store defines the brand by the look and feel of elements. The back wall which is a combination of white textured panel, Silver mirror, and LED strip lights that have been sandwitched between the panels. the use of purple tinted glass give a little pop of colour as a visual break between the modules. The deep end of the store has been catered with a little bit more sensitivity as this space opens up to the trial rooms giving it s more personal space for the customer.

7
11
10
8
9

Spatial hierarchy that facilitates quick browsing

Spatial hierarchy that facilitates quick browsing

A clean layout provides for a swift movement throughtout the store viewing the products as you move deeper. The trial room area has also been given equal importance in accordance to the store. The visual language of clean white interior with acccent pendants lights and minimal frames all add to the story of the white studio room and fashion walk way.

13

KAZO

Project Area
1000 sq. ft.

Location
Concept Site

Role
Asst. Designer

Role
Asst. Designer

Agency
4dimensions

© NISHTHA VASHIST, 2024