Prapti Fashions was established in 1985 and since then it has become one of the foremost ethnic wear fashion brands in India. Their exclusive range of fashionable traditional attire, simply referred to as ‘Prapti’, is retailed across the country by company owned outlets. Brand boasts of decades of mastery in traditional as well as  sarees inspired from all Indian culture which is very strongly woven with religious beliefs that are interpreted in exquisite art and architecture in temples in the region. The Company has its headquarters in Kolkata, also popularly known as India’s culture capital. The beauty and aesthetic appeal of Kolkata’s creative milieu is an inspiration for their fashion line.

This ethos is manifested at the store front design that gives a strong visual cue of patterns with a modern tech twist. The composite aluminum clad store front is made to look like a festive saree sprinkled with “saree bhutta” patterns and a temple motif saree border pattern that is edge-lit with color changing kinetic lighting. The logo is made of brushed and edge-lit brass letters that create an elegant and luxurious look.

Saree display fixtures are free standing units with detailed supporter that have a beautiful pattern inspired from the saree patterns. Carvings and inlays in the furniture and specially the fabric on the ceiling gives a signature element story for the brand. the cash area gives a sense of completion when the customer is ending thier journey in the store.

The colour palette of the store compliments the vibrant colours of the sarees and the coats. the grey textured wall with a combination of walnut wood gives a feels of warmth comfort and ethnicity. The use of gold gives a richness to the store environment. it has been used in different forms in the store like as inlays, SS sections even as smaller details in ornamentated frames.

Prapti

Project Area
630 sq. ft.

Location
Concept Site

Agency
4dimensions

© NISHTHA VASHIST, 2024

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