LKS Gold Haven
LKS Gold Haven
Project Area
5000 sq. ft.
Project Area
5000 sq. ft.
Location
Chennai, Tamil Naidu
Role
Asst. Designer
Role
Asst. Designer
Agency
4dimensions
Keeping up the pace with new-age customers
Keeping up the pace with new-age customers
To keep pace with new-age customer expectations, LKS Gold House decided to reimagine its brand experience by updating and upgrading its store experience with a new store design and presentation concept. The store, spread over 5000 square feet, is crafted for two distinctly different shopping missions – Inclusive Gold on the ground and Exclusive Diamonds on the first floor. The building façade uses traditional layering principle used in jewellery design to create a stunning signature face for the brand. Contemporary forms render this traditional style using very special light-weight materials like titanium coated metals in stone and precious metal finishes installed at different levels. Great impact is delivered with the use of concealed LED lights that add theatrics dimension to the store front.
The art of being progressively traditional
The art of being progressively traditional
The new store design ethos is based on the core design ethos of LKS Gold Haven – the craftsmanship of innovatively blending traditional and contemporary styles. This is interpreted in the store architecture and presentation using a palette of very selective materials and finishes that are rendered in clean contemporary forms accented with traditional embellishments.
Setting the tone right
Setting the tone right
The Inclusive Gold level is presented in a palette of white and gold rendered on contemporary forms that create a visually premium setting to present a wide range of gold jewellery. Special collections are brought to attention in mood windows in wall presentations. The Exclusive Diamond level is presented in a luxurious boutique setting using an interior scheme created with museums cases and mood windows.
Adaptive lighting for a richer customer experience
Adaptive lighting for a richer customer experience
The lighting concept is comprised of tuneable LED lights which can be remotely controlled to change the light setting, warm white for gold and bright white for diamond. Technology and digital engagement are integrated in the store design for enhancing customer experience and brand messaging to fortify the brand’s core values. A jewellery service lounge on the second features a gold ‘karigarh’ offers jewellery repair services.
LKS Gold Haven
LKS Gold Haven
Project Area
5000 sq. ft.
Location
Chennai, Tamil Naidu
Role
Asst. Designer
Role
Asst. Designer
Agency
4dimensions